Darshan Aildasani
Switch to desktop for a better experience.
Currently redefining service at NielsenIQ
Senior product designer with 6 years of experience in enterprise apps
Currently redefining self-service at NielsenIQ
Great design should aspire to feel obvious, like there never was a better way to do it.
Who is
Darshan Aildasani?
I enjoy simplifying complex systems into simple solutions. Currently at NielsenIQ, designing the NIQ Service Suite and its backend integrations with the CRM. I'm a multimedia technology alumni from ICAT Design and Media College, Chennai.
Background
I studied BSc in Multimedia design which exposed me to the entire design spectrum from cinematography, web design, photography to graphic design and more. This holistic approach allowed me to explore design as a subject in its entirety before I eventually gravitated towards product design where empathy meets strategy.
Design philosophy
Career history
Collaboration style
Aesthetics vs usability
Empathetic? How?
Staying inspired
Outside of work :)
IntentionalConsideredAestheticRefined
These four words drive everything I create. I’ve always found joy in making things and finding new ways to improve my surroundings. My work is all about addressing real needs with aesthetic solutions. By collaborating with others, we can achieve far more results than what one individally can. I like thinking big, moving swiftly, while zooming out on strategy, and zooming in on the smallest details. I’m always growing, learning, and getting better. The most important thing to me? I want my contributions to have real meaning.
Harmonizing color, shape, and type:
since 2016















Read from the pioneers
Discover what clients, colleagues, and collaborators have to say about working with Darshan - turning intricate challenges into intuitive, delightful experiences, one pixel at a time.
Since the beginning, Darshan's passion for user design has been driving our Service suite. Darshan's methodic approach to end-research to drive his designs has ensured we're meeting clients needs. Darshan doesn't shy away from asking questions and re-exploring new ways to approach a design problem and strives for perfection!
Karolina Roszel
Director of Product
I really like working with Darshan. He has a positive and collaborative attitude. He's creative and very open to feedback. MSD is a very complex space which requires him to juggle a lot of different projects, which he has done a great job delivering all of them. He comes prepared for every meeting and is always willing to go above and beyond to meet tight deadlines.
Darlene Muller
Product Owner at NielsenIQ
Darshan should continue to work on creating fantastic designs for the features. His inputs on outreach of timelines items feature were exceptional. He should also continue doing user research frequently. His user research done few months ago was very helpful in streamlining the user experience for our users.
Shail Joshi
Sales Process Owner at NielsenIQ
Darshan Aildasani getting major kudos on their research from Karolina, the VP of Product! Incredible job taking something that was a mess and turning it around.
Ana Bernado
Lead Designer at NielsenIQ
Thank you Darshan Aildasani for the great UX research....listened to the full summary of the findings, read through all the details. Very happy with what you found and agree with the team. This was so worth the time you invested into the research, it really reinforces the investment into this vision.
Karolina Roszel
VP, Leadership at NielsenIQ
Kudos to Darshan for quickly finishing a bunch of hi-fi designs for NSS so we can catch up with the work - and overall the work on the support site!
Ana Bernardo
Lead Designer, NIQ
Thanks for the compelling support site research presentation for Karolina!
Bethany Paige
Lead Designer, NIQ
Kudos to Darshan for pursuing varied (interviews, usability tests, workshops, tree tests) research opportunities within Internal tools!
Usri Ganguly
Senior Reseacher, NIQ
Thank you for creating a template for standardizing heuristic evaluations, the widget is super cool. Thank you for sharing!
Jimmy Martin
UX Director, NIQ
Kudos to Darshan for stepping in and contributing to the CSO project so quickly and tackling a complicated space with little background.
Thad Perkins
UX Director, NIQ